Ranked directory. Checked 27 August 2026
Best white label SEO providers, UK and US
Of the 7 white label SEO service providers this directory tracks, exactly 1 publishes full per-client pricing. That number is the most useful fact on this page. Nearly every "best white label SEO company" list you will find is written by one of the companies on it. The pricing you need for margin planning is mostly hidden behind sales calls. White Label SEO Hub lists providers with their pricing status verified against their own public pages. The order follows how much they publish: full pricing first, partial next, unverifiable last.
We sell none of these services and publish no star ratings. The comparison is limited to what can be checked. Each row links its source.
All 7 providers at a glance
| Vendor | White label feature (vendor's own wording) | Published pricing band | Market | Source |
|---|---|---|---|---|
| SEOReseller | "White Label SEO Agency for Resellers and Agencies", "Resell SEO & PPC packages at 75% margins" | $299 to $699 per client/mo | US | pricing page |
| The HOTH | "Every report is 100% private label - no logos, no phone numbers, no powered by footers" | HOTH Lite from $500/mo; full rates unpublished | US | pricing page |
| Boostability | "You manage the client relationship under your brand while Boostability delivers the SEO work behind the scenes" | Retail from $480/mo; partner rates on consultation | US | pricing page |
| Searcharoo | "Yes we work directly with SEOs and other businesses and provide them with white label link building services" | Link packages $550 to $5,870; WL rates unpublished | UK (Bolton) | pricing page |
| Click Intelligence | "White label SEO partner for 500+ digital agencies across the UK, US, Europe and beyond" | pricing not public | UK (Cheltenham) | pricing page |
| FATJOE | Markets productised link building, content and SEO services to agencies | not verified at last check | UK | pricing page |
| Vendasta | Sells a white label platform and marketplace of resellable digital services | not verified at last check | Canada | pricing page |
Method. Sample: 7 vendors in this table. Window: checked 27 August 2026. Source: each vendor's own public pricing page, linked per row. Bands are quoted as published. Unpublished prices are marked, never estimated. Full criteria: methodology.
The providers, in order of what they publish
1. SEOReseller: the pricing transparency benchmark
SEOReseller is the only tracked provider with a complete public rate card: white label SEO at $499 per client/mo (local), $699 (national), and $299 (Google Business Profile only), plus white label PPC and paid social from $499 falling to $199 per client with volume. Its reseller positioning is explicit: "Resell SEO & PPC packages at 75% margins", with white label reporting and a stated policy that it will "never reach out to your end client directly". US-based fulfilment. Because its rates are public, it is the benchmark to price every other quote against, whether or not you buy from it. Pricing source.
2. The HOTH: known brand, one published number
The HOTH is a US productised SEO marketplace whose reseller programme is built on "100% White Label" deliverables ("no logos, no phone numbers, no powered by footers") and claimed "40-60% margins" at "wholesale pricing". The only campaign figure published on the pages we checked is HOTH Lite "starting at just $500/month". Everything else sits behind its dashboard. It fits per-deliverable buying (links, content) if you accept quote-based campaign pricing. Source.
3. Boostability: retail rates public, partner rates by consultation
Boostability is a US provider whose model is stated plainly: "You manage the client relationship under your brand while Boostability delivers the SEO work behind the scenes." Its retail SEO packages are public: Local Targeting from $480/mo, Regional Growth from $900/mo, National Exposure from $2,000/mo. Those retail rates at least anchor what its delivery sells for. White label partner rates are set through its reseller, referral, and strategic partnership programmes. Pricing source.
4. Searcharoo: UK link building with published packages
Searcharoo is a Bolton, UK provider that confirms "white label link building services" for SEOs and businesses. Its standard packages are public: niche edits $550 to $5,870 and guest posts $570 to $4,462 one-time, with recurring versions adding a free link. Dedicated white label rates are not separately published. It suits agencies filling a link building gap rather than outsourcing whole campaigns. Pricing source.
5. Click Intelligence: UK agency-side provider, service rates unpublished
Click Intelligence is a Cheltenham, UK company describing itself as a "white label SEO partner for 500+ digital agencies across the UK, US, Europe and beyond", covering SEO, link building, and PPC. Its core agency service publishes no rates; buying runs through an account-gated shop. Its separate Click Insights software does publish pricing, from £10/mo to £1,225/mo, with white label dashboards on the Agency (£190/mo) and Enterprise tiers. It is the main UK-headquartered candidate for full-service white label work, priced by quote. Software pricing source.
6. FATJOE: UK productised services, unverified at our check
FATJOE is a UK company selling productised link building, content, and SEO services to agencies through an order dashboard. Its site blocked automated access on our check date (repeated HTTP 429), so we publish no figures for it. We could not confirm its pricing from our access on the check date. Check its current rates directly before comparing. Site.
7. Vendasta: platform-and-marketplace model, unverified at our check
Vendasta is a Canadian platform selling a white label marketplace of resellable digital services, a different shape from a pure SEO fulfilment house. Its site blocked automated access on our check date (repeated HTTP 403), so its current pricing is unverified here. Treat third-party figures for it as unconfirmed. Site.
How to shortlist without published prices
- Benchmark against the public rate card. Any quote for local SEO fulfilment competes with a published $499/client/mo. Make providers justify a premium over the transparent option.
- Demand an itemised scope. Hours, content volume, links, and reporting cadence per month, in writing, before you compare totals.
- Get non-solicitation in the contract. Marketing pages promise invisibility; contracts enforce it.
- Trial with one client. Run one real campaign for 90 days before moving a book of clients. The community threads that rank for this term are full of agencies that skipped this step.
Where next
- Costs across both halves of the market sit on the pricing comparison.
- Teams that can do the SEO and only need branded tooling should start at the software directory.
- UK-headquartered options are compared on the UK page.
- The model itself is explained in what is white label SEO.
Frequently asked questions
- Who are the best white label SEO companies?
- SEOReseller is the only full-service provider we track that publishes complete per-client pricing (299 to 699 dollars per client per month). The HOTH and Boostability publish partial figures. UK options Click Intelligence and Searcharoo publish partial or product-level pricing only. "Best" still depends on scope, market, and price, and most published rankings are written by the vendors themselves.
- How much do white label SEO companies charge per client?
- Where rates are published: 299 dollars per client per month for a Google Business Profile only package, 499 for local SEO, and 699 for national SEO (SEOReseller). The HOTH publishes a single "from 500 dollars per month" figure for HOTH Lite. Most other providers quote per deal.
- Do white label SEO providers poach clients?
- Reputable providers contractually stay invisible: SEOReseller states it will "never reach out to your end client directly" and The HOTH markets deliverables with "no logos, no phone numbers". Get non-solicitation in the contract rather than relying on marketing copy.
- Should a UK agency use a UK or US white label provider?
- UK-headquartered providers (Click Intelligence in Cheltenham, Searcharoo in Bolton, FATJOE) work in your timezone and invoice in pounds, which simplifies VAT. US providers can be cheaper per deliverable and publish more pricing. Our UK page compares the UK-based options.
Written by Sunny Patel, SEO consultant
Sunny has worked in UK agency SEO for over a decade. That includes delivering SEO which other agencies resold under their own brand. Every listing on this page is vetted against the provider's public pricing page. About | Vetting criteria
Pricing last checked: 27 August 2026